Kostas Chrysovitsiotis

I am an SEO Expert in Athens, Greece. I love Digital Marketing, Technical SEO, Analytics and Content Marketing. I also play rock music and kick boxing!

Digital Marketing

MY Experience

SEO & Digital Analytics Lead

2016 - NOW

Vodafone Greece, Athens, Greece (www.vodafone.gr)

Part of Digital Marketing team in Commercial Operations department, being the in-house SEO & Digital Analytics Expert, supervising all digital touchpoints and campaigns, to optimize organic traffic and experience. Reporting to local leadership and to the Group.

SEO Lead, giving specifications to vendors, planning strategies, auditing websites, and pushing site improvements. Keyword research to optimize existing content and discover new opportunities. Using tools like Google Search Console and Linkdex to point out high priority technical and content issues, and supervising fixings with best practices.

Digital Analytics Lead, organizing the team’s KPIs and presenting them to top management. Supervising Analytics implementations for proper data flow, collaborating to company’s Big Data and business decision making. Using tools like Tealium iQ for tag management and Adobe Analytics for metrics, doing A/B Testings with Adobe Target, to optimize the user experience, funnels and conversion rate.

SEO & Digital Analytics Manager

2010 - 2016

Lighthouse e-Commerce & e-Marketing, Athens, Greece (www.lighthouse.gr)

Agency’s SEO Expert, giving SEO specifications for the product development of the agency’s core product VENDD (enterprise e-commerce platform). Supervising all digital productions to make sure they follow SEO best practices, and digital marketing plans to best meet clients’ SEO needs and next steps.

Guide clients and Project Managers regarding the e-shop information architecture after keyword research and analysis, Web Designers for proper mockup structuring, Front-End Developers regarding HTML5 best practices, Back-End Developers regarding what dynamic data should be delivered in each element/tag, Core Developers about algorithms and database business logics/needs. Work along with digital marketing team, in order to give proper consulting to clients, and with social media team regarding content marketing.

Product owner of Digital Analytics and other digital tools, implementing Google Analytics, Google Search Console, Google Tag Manager, AdWords Conversion Tracking / Remarketing, Facebook Conversion Tracking / Remarketing, A/B Testings, and other digital tools.

Sample/Key projects

1. Media Strom (2016), www.mediastrom.com
The Greek sleep experts Media Strom with over 111 sales points and many happy customers reinforced their collaboration with Lighthouse.

2. Migato (2015), www.migato.com
Migato with the large collection teams up with Lighthouse with the big ideas, for steady forward web steps.

3. Jumbo e-shop (2014), www.e-jumbo.gr
The Greek leading retail stores chose Lighthouse e-commerce platform to boost on line shopping in Greece, Cyprus, Romania.

4. Intersport Greece (2013), www.intersport.gr
Being entrusted by INTERSPORT, the leading sports equipment retailer worldwide, with the privilege of designing an e-shop capable of efficiently attending the needs and wants of its innumerable clients proved to be a rather exciting challenge.

5. Raxevsky (2012), www.raxevsky.com
With more than 30 creative years in the global fashion field, RAXEVSKY has fairly conquered an elite position among the leading clothing production and trading companies in Greece.

6. BSB (2012), www.bsbfashion.com
BSB. Point of you. A global fashion brand, built its e-shop, for a worldwide retail reach. Browse through the collection and buy online your favorite clothes through this stylish e-shop, running on the VENDD Enterprise e-commerce platform.

Digital Marketing Manager

2007 - 2010

XFLOOR S.A., Athens, Greece (www.xfloor.gr)

Owner of company's digital marketing strategy and operations, aligning digital activities with business goals. Planning and hand-code development, front-end and back-end, of company's website in custom PHP / MySQL, maintaining the website, from technical matters to content creation, products photo shooting, product descriptions and data entry.

Being an SEO Expert, mainly focusing digital strategy on organic traffic optimization, having reached a point where the website has zero technical errors, prominent rankings in a vast number of targeted keywords and acquiring hundreds of daily visitors, who have led to many company’s leads. Digital transformation of company’s strategy and daily sales operations, aligning them with customer’s digital experience and journeys.

Content marketing strategy execution by creating company’s blog, using WordPress CMS. Doing keyword research, writing articles, product reviews and comparisons. Outreaching to market influencers and acquiring quality backlinks from other relevant sites.

Web Developer


Intermall S.A., Athens, Greece

Development of websites, auditing mockups from the creative department, preparing image slices with Macromedia Fireworks and coding in HTML / CSS / JavaScript with Macromedia Dreamweaver, SEO Expert, clients technical support.

MY Education

2004 - 2006

Master in Business Administration

Athens University of Economics and Business - Average Grade: Very Good (7,52/10,00)

MBA Dissertation: “Intellectual Capital Through Collaborating Models” (Grade 10.00/10.00) – Supervisor: Dr. Basilis Masoulas

Courses: Marketing Management, Sales Management, Statistics, Market Research, Business Strategy, Strategic Change Management, Financial Management

Activities and Societies: Students' Alumni Representative, Development of Students' Evaluation System, Development and Maintenance of Class Website

2000 - 2004

Bachelor in Marketing and Communication

Athens University of Economics and Business - Average Grade: Very Good (7,33/10,00)

Courses: Strategic Marketing, Business to Business Marketing, Marketing of Services, Internet Marketing, Product Management, Consumer Behavior, Public Relations