Kostas Chrysovitsiotis

I am an SEO Expert in Athens, Greece. I love eCommerce, Digital Marketing, SEO and Analytics. I also play the drums, electric bass and Muay Thai!


MY Experience

SEO & Digital Analytics Lead

June 2016 - Today

Vodafone Greece, Athens, Greece (www.vodafone.gr)

In-house SEO & Digital Analytics Expert, supervising all digital touchpoints and campaigns, to optimize organic traffic and experience. Reporting to local leadership and to the Group about digital performance, providing actionable insights. Being a Vodafone Group Analytics thought leader, lead on developing Universal Data Layer (UDL), the digital data architecture for analytics and campaign needs, that Group recommends as best practice to all markets.

- SEO Lead, giving specifications to vendors, planning strategies, auditing websites
- Keyword research to optimize existing content and discover new opportunities
- Using tools like Google Search Console, Linkdex, Moz and SEM Rush
- Digital Analytics Lead, organizing digital KPIs and presenting to top management
- Supervising Analytics implementations for proper tagging and data flows
- Using tools like Tealium iQ, Google Analytics, Adobe Analytics and Adobe Target

SEO & Analytics Product Manager

April 2012 - May 2016

Lighthouse e-Commerce & e-Marketing, Athens, Greece (www.lighthouse.gr)

Agency’s SEO Expert, giving SEO specifications for the product development of the agency’s core product VENDD (enterprise e-commerce platform). Supervising all digital productions to make sure they follow SEO best practices, and digital marketing plans to best meet clients’ SEO needs and next steps. Product owner of Digital Analytics and other digital tools.

- Guide clients and Project Managers regarding the e-shop information architecture
- Coaching Web Designers for proper mockup structuring
- Coaching Developers regarding HTML5 best practices and back end data
- Work along with digital marketing team for strategy consulting to clients
- Implementing Google Analytics, Google Search Console, Google Tag Manager
- Executing A/B Testings for Conversion Rate Optimization

Digital Account & Project Manager

October 2010 - March 2012

Lighthouse e-Commerce & e-Marketing, Athens, Greece (www.lighthouse.gr)

Pre-sales for ecommerce clients, preparing quotes and closing deals. Project management on the whole ecommerce website creation, from analysis, keyword research, sitemap guidance, mockups from designers, HTML from developers and integration with company’s proprietary eCommerce Platform, VENDD. Account management, staying in contact with clients, reviewing their website’s performance, and consulting them.

- Account management, pre-sales quotes, closing ecommerce deals
- Project management, making sure the ecommerce product is delivered on time
- Digital consultant to accounts about digital marketing strategies

eCommerce & Digital Marketing Manager

November 2007 - September 2010

XFLOOR S.A., Athens, Greece (www.xfloor.gr)

Owner of company's ecommerce & digital marketing strategy and operations, aligning digital activities with business goals. Planning and hand-code development, front-end and back-end, of company's website in custom PHP / MySQL, maintaining the website, from technical matters to content creation, products photo shooting, product descriptions and data entry. Being an SEO Expert, mainly focused on organic traffic optimization.

- Website with zero technical errors and prominent rankings on many keywords
- Digital transformation of company’s strategy and daily sales operations
- Content marketing strategy execution by creating company’s blog

Web Developer

March 2001 - October 2001

Intermall S.A., Athens, Greece

Development of websites, auditing mockups from the creative department, preparing image slices with Macromedia Fireworks and coding in HTML / CSS / JavaScript with Macromedia Dreamweaver, SEO Expert, clients technical support.

MY Education

2004 - 2006

Master in Business Administration

Athens University of Economics and Business - Average Grade: Very Good (7,52/10,00)

MBA Dissertation: “Intellectual Capital Through Collaborating Models” (Grade 10.00/10.00) – Supervisor: Dr. Basilis Masoulas

Courses: Marketing Management, Sales Management, Statistics, Market Research, Business Strategy, Strategic Change Management, Financial Management

Activities and Societies: Students' Alumni Representative, Development of Students' Evaluation System, Development and Maintenance of Class Website

2000 - 2004

Bachelor in Marketing and Communication

Athens University of Economics and Business - Average Grade: Very Good (7,33/10,00)

Courses: Strategic Marketing, Business to Business Marketing, Marketing of Services, Internet Marketing, Product Management, Consumer Behavior, Public Relations